#howmuchisenough // Skin Cancer Awareness Campaign

If you live in the UK, you’ll know how hot it has been recently, with temperatures hitting higher than 30°C as a sizzling heatwave grips the country. We all love soaking up the sun, whether that’s in the UK or abroad but unfortunately, it doesn’t come without its consequences. Skin Cancer, caused by exposure to the sun, this may be long-term exposure or short periods of intense sun exposure and burning.

With the heatwave showing no sign of easing up, Skin Cancer charities are deeply concerned about the lasting impact that overdoing it in the sun will have on our health. Altruist Dermatologist Sunscreen and Melanoma Focus, are hitting back with a new series of ‘scars and all’ content shorts to tell the human stories behind three common skin cancer cases.

Altruist Dermatologist Sunscreen has collaborated with Melanoma Focus to commission the films, as a warning to the nation to take care in the sun, whether at home or abroad. Before getting too deep in the campaign, I thought I would introduce you to Altruist Dermatologist Sunscreen and Melanoma Focus to understand why they’ve taken this step.

How Much is Enough 1How Much is Enough 3How Much is Enough 2

Altruist Dermatologist Sunscreen

Altruist Dermatologist Sunscreen was created by Andrew and David; two friends who met many years ago whilst working in DurbanSouth Africa. They set out with a vision: to reduce the incidence of skin cancer by enabling more people to use more sunscreen. Together with the help of the best scientists in Europe and BASF they created an exceptionally high-quality sunscreen at the lowest price.

Melanoma Focus

Melanoma Focus was formed five years ago to concentrate efforts in the fight against melanoma, the most serious form of skin cancer. The charity is dedicated to providing a comprehensive and authoritative source of information for public and professionals alike, as well as supporting education and promoting research about melanoma. Melanoma Focus funds research projects at leading cancer centres.

Back in June, I reviewed their Sunscreen SPF 50 and its the best sunscreen I’ve used in my life, especially as it exceeds EU recommendations for UVA protection. I used the Altruist Dermatologist Sunscreen for the very first time when I visited Silverstone for Japfest. The sunscreen was easy to use and you don’t need to use that much to cover yourself.

I really respect Altruist Dermatologist Sunscreen as a brand and their products, that’s why when I heard about the #howmuchisenough Campaign I wanted to share here on An Ocean Glimmer. Yes, we should enjoy this weather but understand the consequences of too much sun at the same time and I believe this Campaign does exactly that. It also brings together two reputable companies.

#howmuchisenough

Three stories, three lives on film:  1. a young mother with melanoma, as told by her 5-year-old daughter 2. a female sun-worshipper and former sunbed user in her 30s 3. a father and former soldier, in his 50s who has travelled widely. The campaign aims to encourage people to think before they tan, asking #howmuchisenough as it delivers key facts including:

  • One blistering sunburn in childhood or adolescence doubles the risk of melanoma
  • Regular use of sunbeds before the age of 30 can increase the risk of melanoma by 75%
  • Melanoma is the 5th most common cancer amongst men in the UK

The campaign launched at the beginning of August and is running throughout the month, with each video being shared throughout on the campaign YouTube channel. You can keep up to date with the #howmuchisenough by following both Altruist Dermatologist Sunscreen and Melanoma Focus as they will be sharing each story.

I hope you have enjoyed this post! Thank you for reading, please go and support the #howmuchisenough Campaign.

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